How a Small Business Website Should Convert Visitors Into Leads

When a Website Redesign Is Enough

A redesign focuses on how your site looks, reads, and feels — not rebuilding everything from scratch.

A redesign usually makes sense if:

• Your site structure still works
  
  
• Pages load at a reasonable speed
  
  
• The content is mostly accurate
  
  
• The site works on mobile
  
  
• It just looks dated or unclear

All without unnecessary cost.

When You Probably Need a New Website

Sometimes, redesigning is just putting fresh paint on a cracked wall.A full rebuild is often the better option if:If your website has been “patched” for years, rebuilding is often cheaper long-term than fixing it piece by piece.

• Your site is built on an outdated platform
  
  
• You struggle to update content yourself
  
  
• Pages load slowly even after optimisation
  
  
• The mobile experience is poor
  
  
• Navigation feels confusing
  
  
• The site no longer reflects what you actually offer
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Redesign vs New Website: What’s the Cost Difference?

Here’s a realistic guide for small businesses:

• Website redesign: £300–£800
  
  
• New website: £500–£1,500+
  
  

The decision shouldn’t be based on price alone — it should be based on whether your current site has a solid foundation.

A cheap rebuild is rarely better than a thoughtful redesign.

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Common Mistakes Small Businesses Make

A good designer will tell you when you don’t need a new website.

That honesty is what saves small businesses money.

A quick review can usually answer:

• Whether your site can be improved
  
  
• What’s holding it back
  
  
• Whether redesigning or rebuilding makes sense
  

Before you spend anything.

Why Talking to a Designer First Saves Money

A good designer will tell you when you don’t need a new website.

That honesty is what saves small businesses money.

A quick review can usually answer:

• Whether your site can be improved
  
  
• What’s holding it back
  
  
• Whether redesigning or rebuilding makes sense
  
  

Before you spend anything.

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So… Which One Do You Need?

If your site mostly works but feels outdated, a redesign is often enough. If it’s slow, confusing, or difficult to manage,
rebuilding is usually the smarter move.

The key is understanding the difference before committing.

I recently led the creative for a large-scale Black Friday campaign focused on clarity and conversion — you can see the full case study here

also see our Christmas Flash Sale campaign case study

Need a Second Opinion?

If you’re unsure whether your website needs a redesign or a rebuild, a quick review can give you clarity without pressure.

Get a free, no-obligation website review

Find out what your site actually needs & what it doesn’t.