December 2025 — Seasonal campaign supporting online Christmas promotions
Digital Activation ManagerCreative direction, design, animation, and asset production
I was responsible for:
For the Christmas period, I was asked to create a suite of digital creative assets for Dulux Decorator Centre, supporting seasonal promotions and brand communications across web, paid media, and internal channels.
Rather than outsourcing to an external agency, the creative was produced in-house, using my background in design, web, and motion to deliver high-quality assets quickly and efficiently.
The work included animated content, web visuals, and supporting creative designed to align with existing brand guidelines while elevating the overall quality and consistency of the campaign.
The primary goal of the Christmas campaign was to support seasonal promotions with creative that felt current, engaging, and on-brand, while working across multiple digital touchpoints.
The brief focused on three key objectives:
1. Support Seasonal Promotions
Create festive but commercially focused creative that highlighted key Christmas offers without drifting away from established brand identity.
2. Improve Engagement Across Channels
Develop motion-led assets that would:
To meet the campaign objectives, a suite of flexible, motion-led digital assets was created to support Christmas promotions across web, paid media, and social channels. The focus was on clarity, speed, and visual impact — ensuring each asset could perform independently while still feeling part of a cohesive campaign.
A series of Christmas-themed web tiles and banners were designed for use across:
Each tile was built to:
The designs balanced festive styling with brand consistency, ensuring promotions felt seasonal without losing trust or usability.
A 20-second Christmas card animation was created to support the season’s messaging and internal communications. The animation avoided generic festive clichés, instead focusing on a warm, clean visual style that aligned with the brand’s identity. This asset was well received internally and used as part of the Christmas creative suite.
An interactive widget was created to follow the user through key browsing journeys, directing attention to a priority hero product.
This allowed:
The widget was designed to be lightweight, unobtrusive, and adaptable to different product focuses.
A set of short-form animations was produced for use across PPC and social media campaigns.
These animations:
By creating multiple animation styles, the campaign could test different visual approaches while staying aligned with the same core messaging.
The Christmas campaign assets were rolled out across web, paid media, and social channels during a critical seasonal trading period.
By bringing creative production in-house and aligning design, motion, and digital placement, the campaign delivered strong performance across multiple touchpoints.
Clearer Product Focus
The interactive widget and supporting web tiles helped guide users toward priority products during high-intent browsing moments. This ensured promotional messaging remained visible without disrupting the user journey.
Stronger Engagement Across Channels
The animated assets performed particularly well in fast-scrolling environments, helping to:
Using multiple animation allowed the campaign to remain fresh while reinforcing the same core message.
Efficient Creative Delivery
Producing the full suite of assets internally removed the need for external agencies, allowing:
This approach enabled rapid iteration and ensured creative output stayed aligned with commercial priorities throughout the Christmas period.
Positive Internal Feedback
The campaign received strong internal feedback for both creative quality and effectiveness, reinforcing confidence in motion-led promotional content and in-house creative execution.
This campaign reinforced the value of clear, well-executed creative that’s designed to work across multiple platforms not just look good in isolation.
By combining web design, motion graphics, and strategic placement, the campaign delivered cohesive messaging throughout the customer journey, from first impression to conversion.
What This Project Demonstrates
This is the same approach I bring to client projects at White Stag Media:
Whether it’s a website, landing page, promotional campaign, or motion asset, the goal is always the same — clarity, impact, and results.
Looking Ahead
Campaigns like this show what’s possible when design and digital strategy work together.
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