This page was created to support new legal and health guidance around mould in residential properties, following changes in legislation and increased awareness of indoor air quality and tenant safety.
The goal was to deliver a clear, authoritative resource that educates users, guides them through treatment and prevention, and connects information directly to appropriate solutions — without overwhelming or alarming the user.
Following the introduction of updated housing legislation and increased scrutiny around mould-related health risks, Dulux Decorator Centre needed a dedicated resource to support both consumers and specifiers.
The challenge was twofold:
- Present complex health and compliance information clearly
- Do so without turning the page into a purely commercial or fear-driven experience
The content needed to inform first, guide second, and only then introduce products in a logical, responsible way.
The page was structured to mirror how users actually approach mould-related problems:
This creates a clear educational journey rather than a sales funnel, which is critical for health-adjacent content.
The layout prioritises clarity, scannability, and accessibility:
The design supports both quick scanning and deeper reading, depending on user intent.
Products are introduced only once the context has been established. Rather than presenting a flat product list, items are grouped by purpose:
This ensures products feel like answers to a problem, not interruptions.
For the specifier-focused version, additional sections were added to address:Legal responsibilityCompliance under Awaab’s Law
Duty of care for landlords and housing providers
This transforms the page into a reference point for professionals, not just a retail destination.
The result is a page that:
The modular design allows sections to be expanded, updated, or reused as legislation and guidance evolve.
All design, build, and structural decisions were handled in-house.
